Talk:Goherr: Task 5.3 Determinants of fish eating habits

Organizing the questionnaire

• Finland, Sweden, Estonia, (Denmark?)
• Do we need statistically representative random sample?
  • Postal survey? More expensive, intensive, laborious. Resources will not allow use of any company, so we need to make a postal survey by ourselves.
  • Phone survey by a company? Taloustukimus does these also in other countries, might be expensive
• Email questionnaire by some survey company? Limits study population on consumers with internet access (this might no be a problem as it's anticipated that dioxin does not affect on eating habits in the older groups)
• Tested in the stakeholder workshop, session where participants answer on-line or on paper

Content of the questionnaire

• Age
• Gender
• City
• Level of education
• Do you eat fish? Yes/No
  • If No: Skip the whole questionnaire or ask reasons for not eating fish at all?
  • If Yes: Which of the following do you eat at least sometimes? ⇤# : Do we need a question like this? I think not, the only relevant question is "Do you eat Baltic herring / Salmon?" --Arja (talk) 08:29, 11 November 2015 (UTC)
    • List of fish species
• If Yes for Baltic Herring --# : We need to clarify what we mean by Baltic Herring --Arja (talk) 08:29, 11 November 2015 (UTC)
  • What are the main three reasons for you to eat Baltic Herring? (or "Priorities the following based on your reasons for eating Baltic Herring, 1 = most important reason, leave empty if not relevant at all"):
    • I like the taste of it
    • It's easily available
    • It's easy to cook
    • There are lot of dishes that can be made out of it
    • It's healthy
    • I'm used to eating it
    • It's a traditional food in my country
    • Ethical reasons
    • Other reasons?
  • How often do you eat Baltic Herring? --# : How to ask these to get useful data? Do people know difference between herring and Baltic herring? Size separation might be impossible --Arja (talk) 06:20, 3 November 2015 (UTC)
    • 5 - 7 times per week
    • 2 - 4 times per week
    • once a week
    • 1 - 3 times per month
    • 5 - 10 times per year
    • 1 - 4 times per year
  • How much on average do you eat Baltic Herring per serving? Try to estimate the amount as a whole fish (which size of fish?) even if eating it in some other form. --# : Is this too difficult questions? Should we use some average estimation as serving size? --Arja (talk) 08:29, 11 November 2015 (UTC)
    • 1 - 3 fish
    • 4 - 6 fish
    • 7 - 9 fish
    • 10 or more
  • If not eating Baltic Herring: What are the main three reasons for you not to eat Baltic Herring? (or "Priorities the following based on your reasons of not eating Baltic Herring, 1 = most important reason, leave empty if not relevant at all"):
    • Don't like the taste
    • Not easily available
    • Difficult to cook
    • Because of the harmful chemicals in it
    • I just prefer to eat some other fish species
    • Ethical reasons
    • Negative environmental impacts of Baltic Herring
    • Because its not recommended
    • Haven't used to eat it (not offered at home)
    • Something else?
• If Yes for Baltic Salmon
  • What are the main three reasons for you to eat Baltic Salmon (or "Priorities the following based on your reasons for eating Baltic Salmon, 1 = most important reason, leave empty if not relevant at all"):
    • I like the taste of it
    • It's easily available
    • It's easy to cook
    • There are lot of food that can be made out of it
    • It's healthy
    • I'm used to eating it
    • It's traditional food in my country
    • Ethical reasons
  • How often do you eat Baltic Salmon?
    • 5 - 7 times per week
    • 2 - 4 times per week
    • once a week
    • 1 - 3 times per month
    • 5 - 10 times per year
    • 1 - 4 times per year
  • How much on average do you eat Baltic Salmon per serving? Try to estimate the amount as grams even if eating it as part of some other food. --# : Is this too difficult questions? Should we use some average estimation as serving size? --Arja (talk) 08:29, 11 November 2015 (UTC)
  • If not eating Baltic Salmon: What are the main three reasons for you not to eat Baltic Salmon? (or "Priorities the following based on your reasons of not eating Baltic Salmon, 1 = most important reason, leave empty if not relevant at all"):
    • Don't like the taste
    • Not easily available
    • Difficult to cook
    • Because of the harmful chemicals in it
    • I just prefer to eat some other fish species (or other Salmon)
    • Ethical reasons
    • Negative environmental impacts of Baltic Salmon
    • Because its not recommended
    • Haven't used to eat it (not offered at home)
    • Something else?
• Do you limit your consumption of Baltic sea fish (Herring and Salmon) because of the harmful chemicals in it? Yes/No
  • If Yes: Do you think you would consume more Baltic sea fish, if the amount of harmful chemicals would be lower? Yes/No
    • If yes: How much more often? --# : How to formulate this --Arja (talk) 08:29, 11 November 2015 (UTC)
• Are you familiar with the health benefits of eating fish? Yes/No

Other related information

Pro-Kala has done in Finland (2010) a questionnaire

• 724 participants
• Questions on use frequencies, type of consumed fish foods, attitudes on herring, how fish eating is predicted to change in the future
  • 70% of participants consume herring at least time to time
  • 24% predicts that use of herring might increase in the near future
• Includes also question “I’ve stopped eating herring because of dioxins”
  • Seems not to influence on use of herring
• Based on the questionnaire, population was divided into four groups of consumers: 23% spoiled youngsters (uusavuttomia), 14% critical hi-fi enthusiast, 37% passionate herring lovers and 26% concerned tradition treasurers