Talk:Goherr: Task 5.3 Determinants of fish eating habits

Organizing the questionnaire

• Finland, Sweden, Estonia, Latvia, Denmark
• Sample of 500 responses, representative for each country
• We provide language versions of the questionnaire, some company will perform the survey.
• Tested in the stakeholder workshop, participants answer on-line or on paper. Päivi: If time turns out too scarce for a testing session, the questionnaire could be handed out to the participants at the beginning of the workshop with a request to fill it in during the two days and to point out flaws (and potentially to discuss them with Arja). Also, it is useful to ask all project participants to test the questionnaire.

Content of the questionnaire

• Age
• Gender
• City
• Level of education
• Do you eat fish? Yes/No
  • If No: Why not?
    • Allergy
    • Don't like the taste
    • Not used to
    • Some other reason, what?
  • If Yes: Which of the following do you eat at least sometimes?
    • Salmon
    • Baltic herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring i.e. example the herring pieces in sauces with various flavors)
    • Atlantic herring
    • Tuna
    • Some other fish, what?
• If Yes for Baltic Herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring)
  • What are the main three reasons for you to eat Baltic Herring? (or "Priorities the following based on your reasons for eating Baltic Herring, 1 = most important reason, leave empty if not relevant at all"):
    • I like the taste of it
    • It's easily available
    • I eat my own catch
    • It's easy to cook
    • There are lot of dishes that can be made out of it
    • It's healthy
    • I'm used to eating it
    • It's a traditional food in my country
    • It's a common local food
    • Ethical reasons, what?
    • Other reasons, what?
  • How often do you eat Baltic Herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring)?
    • 5 - 7 times per week
    • 2 - 4 times per week
    • once a week
    • 1 - 3 times per month
    • 5 - 10 times per year
    • 1 - 4 times per year
  • How much on average do you eat Baltic Herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring) per serving? Try to estimate the amount as a whole fish (which size of fish?) even if eating it in some other form. --# : Is this too difficult questions? Should we leave this out and use some average estimation as serving size? --Arja (talk) 08:29, 11 November 2015 (UTC)

--# : it may be a bit difficult especially what comes to the size of fish - easier to assess how many fish one eats per serving --Päivi Haapasaari

• • • 1 - 3 fish
    • 4 - 6 fish
    • 7 - 9 fish
    • 10 or more
  • If not eating Baltic Herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring): What are the main three reasons for you not to eat Baltic Herring? (or "Priorities the following based on your reasons of not eating Baltic Herring, 1 = most important reason, leave empty if not relevant at all"):
    • Don't like the taste
    • Not easily available
    • Difficult to cook
    • Because of the harmful chemicals in it
    • I just prefer to eat some other fish species
    • Ethical reasons, what?
    • Don't want to support fishing of Baltic herring (catch from the eastern or northern part of Baltic sea, not Atlantic herring) to guard the stocks
    • Because its not recommended by local health authorities
    • Haven't used to eat it (not offered at home)
    • Something else?
• If Yes for Baltic Salmon
  • What are the main three reasons for you to eat Baltic Salmon (or "Priorities the following based on your reasons for eating Baltic Salmon, 1 = most important reason, leave empty if not relevant at all"):
    • I like the taste of it
    • It's easily available
    • I eat my own catch
    • It's easy to cook
    • There are lot of food that can be made out of it
    • It's healthy
    • I'm used to eating it
    • It's traditional food in my country
    • It's a common local food
    • Ethical reasons, what?
  • How often do you eat Baltic Salmon?
    • 5 - 7 times per week
    • 2 - 4 times per week
    • once a week
    • 1 - 3 times per month
    • 5 - 10 times per year
    • 1 - 4 times per year
  • How much on average do you eat Baltic Salmon per serving? Try to estimate the amount as grams even if eating it as part of some other food. --# : Is this too difficult questions? Should we leave this out and use some average estimation as serving size? --Arja (talk) 08:29, 11 November 2015 (UTC)

--# : it may be a bit difficult. --Päivi Haapasaari

• • If not eating Baltic Salmon: What are the main three reasons for you not to eat Baltic Salmon? (or "Priorities the following based on your reasons of not eating Baltic Salmon, 1 = most important reason, leave empty if not relevant at all"):
    • Don't like the taste
    • Not easily available
    • Difficult to cook
    • Because of the harmful chemicals in it
    • I just prefer to eat some other fish species (or other Salmon)
    • Ethical reasons, what?
    • Don't want to support fishing of Baltic Salmon to guard the stocks
    • Because its not recommended by local health authorities
    • Haven't used to eat it (not offered at home)
    • Something else, what?
• Do you limit your consumption of Baltic sea fish (Herring and Salmon) because of the harmful chemicals in it? Yes/No
  • If Yes: Do you think you would consume more Baltic sea fish, if the amount of harmful chemicals would be lower? Yes/No
    • If yes: How much more often? --# : How to formulate this --Arja (talk) 08:29, 11 November 2015 (UTC)
• Are you familiar with the health benefits of eating fish? Yes/No

• --# : what about the demand of different sizes of herring now and in the future? What kind of fish dishes are eaten and will be eaten, and how this affects the demand of different sizes of herring? --Päivi Haapasaari

--# : This is a difficult issue. We can ask how people predict their use of Baltic Herring to change in the future, but how to translate it into demand of different sizes? --Arja (talk) 06:29, 12 November 2015 (UTC)

Other related information

Pro-Kala has done in Finland (2010) a questionnaire

• 724 participants
• Questions on use frequencies, type of consumed fish foods, attitudes on herring, how fish eating is predicted to change in the future
  • 70% of participants consume herring at least time to time
  • 24% predicts that use of herring might increase in the near future
• Includes also question “I’ve stopped eating herring because of dioxins”
  • Seems not to influence on use of herring
• Based on the questionnaire, population was divided into four groups of consumers: 23% spoiled youngsters (uusavuttomia), 14% critical hi-fi enthusiast, 37% passionate herring lovers and 26% concerned tradition treasurers