Talk:Goherr: Task 5.3 Determinants of fish eating habits

Finland, Sweden, Denmark
Do we need statistically representative random sample?
- Postal survey? More expensive, intensive, laborious. Resources will not allow use of any company, so we need to make a postal survey by ourselves.
- Phone survey by a company? Taloustukimus does these also in other countries, might be expensive
Email questionnaire by some survey company? Limits study population on consumers with internet access (this might no be a problem as it's anticipated that dioxin does not affect on eating habits in the older groups)
Tested in the stakeholder workshop, session where participants answer on-line or on paper

How often and how much do you eat? --# : How to ask these to get useful data? --Arja (talk) 06:20, 3 November 2015 (UTC)
- Herring (size separated might be too difficult)
- Salmon (Baltic sea?)
  - If not eating: What are the main three reasons for you not to eat Baltic sea fish? (or "Priorities the following based on your reasons of not eating Baltic sea fish, 1 = most important reason"):
    - Don't like the taste
    - Not easily available
    - Difficult to cook
    - Because of the harmful chemicals in it
    - I just prefer to eat some other fish species
    - Don't like any kind of fish
    - Allergy
    - What else?
Do you limit your consumption of Baltic sea fish (or fish in general?) because of the harmful chemicals in it? Yes/No
- If Yes: Do you think you would consume more Baltic sea fish (salmon and herring?) if amount of the harmful chemicals would be lower? Yes/No --# : If Yes, we should also know how much more. But to be able to define this, we would need to know the starting level of the consumption --Arja (talk) 04:05, 3 November 2015 (UTC)
Are you familiar with the current national recommendations of eating Baltic sea fish? Yes/no
Are you familiar with the cardiovascular benefits of eating fish? Yes/No

Pro-Kala has done in Finland (2010) a questionnaire

724 participants
Questions on use frequencies, type of consumed fish foods, attitudes on herring, how fish eating is predicted to change in the future
- 70% of participants consume herring at least time to time
- 24% predicts that use of herring might increase in the near future
Includes also question “I’ve stopped eating herring because of dioxins”
- Seems not to influence on use of herring
Based on the questionnaire, population was divided into four groups of consumers: 23% spoiled youngsters (uusavuttomia), 14% critical hi-fi enthusiast, 37% passionate herring lovers and 26% concerned tradition treasurers

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